We’ve all gotten refrigerator magnets. We’ve all gotten countless pens and pencils. We’ve all gotten key chains. Now, how many key chains do you use? Name a business on a refrigerator magnet that’s not for pizza or take-out Chinese food. How many of those pens and pencils are hidden in a drawer or have slipped between a wall and a desk, never to see the light of day?

Will this happen with bottled water? No. People drink it, people appreciate it. People don’t hide it in a drawer. People won’t throw it away because they’ve already got one. People won’t get your bottled water confused amongst the clutter of other advertising attempts.