What are you into?

What do you like to do when the weather is nice? Go see a concert?  Go see a football game?  Just enjoy a nice day at the park.  Plenty of people love the same things you do, and if it’s done outdoors, they’re going to get thirsty.  Remember the last concert you went to?  Water was probably five bucks a bottle.  Now think about how happy you’d be if you were able to pick a free bottle as soon as the concert was over.  What would that do for your company’s image?